I have a divorce paralegal business in Santa Clarita, CA and have done well with online marketing. I have been experimenting with Facebook advertising and wanted to share what I have learned and perhaps get comments from others in the divorce industry such as attorneys and mediators, etc.
I have spent more time than I would like to admit on testing Facebook marketing. I have placed advertising on the right hand side of Facebook. You know the annoying ads on the right hand side. Honestly, I don’t even notice that there are ads there anymore. I did get lots of clicks but no conversions or phone calls that I can say translated into new business.
I then started seeing business’s market by using the “Related Posts” on Facebook. After several hours I did figure out how to property use the promoted posts and I did get some business out of it. I also got a lot of people liking my page.
It seemed like this was a good way of advertising at first, until I saw how much I was being charged. I had set a daily budget of $100 and Facebook made sure to eat all that money up every day. I could not figure out why my costs were so high when the estimated price per click was supposed to be less than a dollar each.
What I learned is that folks clicking on the ad did not necessarily have to click on “like” which was what I was after. So the net result was I was spending $7.00 per like on Facebook.
Unless someone has another thought on the matter, my impression is that it is not worth $7.00 just to have someone like my page. I don’t even pay $7.00 per click on Google Adwords.
So do you think Facebook Marketing works for those providing divorce services? I would have to say that my campaign was a wash. The business generated on the promotion was just enough to pay for the ads. Not something I necessarily want to duplicate.
We are a licensed and bonded divorce paralegal service (Legal Document Assistant). We specialize in providing affordable divorce services in California.
